We keep talking about goals and objectives. But WHY?
Understanding the goals and objectives for each project is important so that both the client and content team knows what needs to be accomplished and has an understanding of what the outcome of the content needs to achieve.
Goal’s could be “increase sales by 20%”, Objective could be to increase brand awareness.
Establishing goals and objectives before the project starts will ensure the best result.
Without realistic goals and objectives, the content could end up being useless - even if it looks great. The client could then turn on you for wasting their money.
So for all of our new clients, you bet that we are going to ask you what your goals and objectives are.
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