Prices, and what Google and Meta ads cost in South Africa
What a shoot costs, how Google, Facebook and Instagram ads are priced in South Africa, and how the money for ads works. Every price here is a starting point. We work with the budget you have set aside and advise on how to use it.
Video production price packages and photo shoot days
Video comes in two packages, a content day and a brand film. Photos are booked by the day, and a half day suits a short shoot in one place.
| Content day | One shoot day with a core crew of two, the plan and the edit, for about four to eight short videos and 15 to 25 edited photos. | From R35,000 |
|---|---|---|
| Brand film | One to three minutes, planned, shot and edited, with cut-downs for social. | From R45,000 |
| Photo shoot day | A full day on set, at your place, on location or in a studio, with the edit and retouching of the chosen photos. | From R14,000 |
| Half day | Four hours on set, for a short shoot in one place. | Quoted after the call. |
These are starting prices, and each quote follows the call. The price goes up with what the job needs, such as more crew, styling, assistants, gear, lights and rentals. Travel outside Cape Town, talent and venues are quoted with the job.
How ad spend works
The ad spend goes to Meta and Google, and it's billed to you directly. You set the budget, and we advise on how to use it. The proposal after the free 15-minute call sets out what it buys.
Meta and Google sell ads by auction, so what each click or view costs moves with how many other businesses want the same people or the same searches. Both platforms let you change or pause your spend at any time.
Questions
How much do Google ads cost in South Africa?
It depends on what you sell and how many businesses want the same searches. Google sells each click by auction, so a popular search costs more than a quiet one, and prices can rise at busy times of the year. You set the budget, and the proposal after the call suggests a starting point.
How much do Facebook ads cost in South Africa?
Meta ads pricing works by auction, so the cost of Facebook ads moves with who you want to reach and how many other advertisers want the same people. You set the budget, and Meta lets you change or pause it at any time.
How much do Instagram ads cost in South Africa?
Instagram ads are bought through Meta, in the same place as Facebook ads, so one budget can cover both. Both are priced by auction, within the budget you set, and you can change or pause them at any time.
Is the ad spend part of your price?
No. The ad spend is billed to you directly, and you set the budget. The proposal after the call sets out what it buys.
What's in your video packages?
A content day is one shoot day for about four to eight short videos and 15 to 25 edited photos, from R35,000. A brand film is one to three minutes with cut-downs for social, from R45,000.
How much does a photo shoot cost in South Africa?
Our photo shoot days are from R14,000 for a full day on set, with the edit and retouching of the chosen photos. The price goes up with what the job needs, and a half day is quoted after the call.
Can I book a shoot without the ads, or ads without a shoot?
Yes, either one on its own, or both together.
Is the call really free?
Yes. Fifteen minutes, no cost, and you leave knowing where to start, whether or not we work together.
Start with a free 15-minute call.
Tell us what you need and we'll quote it once we've spoken.