OneDayOnly
Six campaign spots.
- Brief
- The year's biggest campaigns for South Africa's largest daily deals site, Birthday and Black Friday among them.
- Made
- Six spots written for the feed: Birthday, Deal Verification, Suit Up, Spilling Tea, Eating Cake and JBL, each cut to the versions its channel needed.
- Ran
- Paid ads on Google and Meta, and OneDayOnly's own social channels.
- Did
- Every campaign hit its sales and marketing targets, measured on return on ad spend and cost per lead.
- Role
- Concept, direction, production and edit.